Your business does not need more software. It needs the right software.

I learn how the business works, find what is causing problems and build the digital solution around it.

Book a conversation
Supplier payments screen
Home screen showing the total owed to suppliers

Most small businesses still run on manual work.

Daily operations leave no time to change, and the software on offer was rarely designed for that particular business. The result looks much the same everywhere.

Invoices typed by hand

Hundreds of paper invoices a month, copied one by one into Excel.

Information everywhere

Spreadsheets, emails and endless WhatsApp threads. What matters gets lost along the way.

Rotas done by hand

Paper schedules, shift swaps agreed by text message and hours counted at the end of the month.

Stock in the dark

Nobody is quite sure whether the order arrived or who signed for it.

Decisions without numbers

Managers don't have the business figures at hand. They have to ask, often the accountant, and wait hours or days.

Expensive, one-size-fits-all software

Several platforms that don't talk to each other, several subscriptions, and generic tools that ignore how each business works.

Eight different places for the same information.

This is how most of the businesses I talk to work. The information exists, but it is scattered, out of date and always depends on someone to pull it together.

One system instead of many.

Rather than adding one more app to the pile, I build a single platform designed around the way your business works. It starts with the problem that hurts most and grows one module at a time: invoices, teams, stock, payments. All connected.

Built for you

It follows your processes, names and rules, with the details generic software ignores.

AI on the repetitive work

Reading invoices, organising data, flagging when something changes. The mechanical part goes to the machine.

Simple for the people using it

Designed for people on the floor, on a phone, with little time. If it needs a manual, it is badly made.

The whole business at a glance

Invoices, payments, staff and purchasing kept up to date, without asking anyone for a report.

How I work

From the first coffee to a system in daily use, with the same person throughout.

Understand

I spend time in the business, with the people and the processes, until I see where time and money are lost.

Design

I turn the problem into a concrete solution: what comes first, what can wait and how it will be used.

Build

I develop the system with AI tools, which makes the work much faster than traditional development.

Improve

The team uses it every day and I adjust it based on what happens in practice.

Two real examples.

Each one grew out of the problems of a specific business. They show what is possible. They are not off-the-shelf products.

TEMPO

Teams, rotas and operations for a restaurant.

Rotas and shifts, staff, handovers, checklists and procedures in one place, with the information that reaches management and accounting.

  • Rotas
  • Shifts
  • Staff
  • Procedures
See TEMPO
TEMPO

Formosa

Hundreds of invoices a month, none typed by hand.

Take a photo of the invoice and the rest is organised for you: what is due, what is overdue, which supplier weighs most and which product went up in price.

  • Invoices
  • Suppliers
  • Payments
  • Prices
See Formosa
Analysis screen with price rises and supplier share

The next system will be designed around your business.

Gonçalo Rodrigues

Who you will be working with.

I'm Gonçalo. I spent three years at Santander, finishing as a cards product manager and in an innovation team. For almost 7 years I have worked with NOVA SBE and companies across industries on business models, pricing models, customer development and product testing.

Today I combine that experience with AI-assisted development. The person who understands the problem is the person who builds the solution, so nothing gets lost in between.

Santander
Product and project management
NOVA SBE
Innovation and strategy
FCT NOVA
MSc in Micro and Nanotechnologies Engineering

Tell me what is going on.

A few details are enough to start. I reply personally and we work out together whether there is something worth building.

  • First conversation, no commitment.
  • A personal reply, not an automated one.
  • If software isn't the answer, I'll tell you.